Comments on: “Besieged”: tourism update http://iamnotmakingthisup.net/2109/besieged-tourism-update/ My personal account of living real life in real Venice, and more Sat, 04 Feb 2012 23:39:46 +0000 hourly 1 By: Krystyna Sibielak http://iamnotmakingthisup.net/2109/besieged-tourism-update/comment-page-1/#comment-124 Krystyna Sibielak Sat, 29 Aug 2009 19:05:09 +0000 http://iamnotmakingthisup.net/?p=2109#comment-124 Also for me (I work in advertising), that advertisement with the two in and out photos doesn't look good at all. The right photo seems to present the museums as empty, deserted places. This is not a good idea, if you want to encourage people to go there. The museums should better be presented as interesting, as places where people actually want to go. The message should be positive, also the slogan... the subconscious doesn't understand "negative" grammar like "if yu don't...", "you haven't...", etc. And then, moreover, some people might feel criticized (esp. by the Italian slogan). Criticism can be a good thing somethimes in life, but it's surely less good if you want to sell those people expensive museum tickets. At least I hope that this advertisement didn't cost much. Else, I fear, it would be a bit of a wasting of money... As I write this, some budding ideas for museum advertisements start floating in my mind.... have to turn off the computer and do housework, though. Also for me (I work in advertising), that advertisement with the two in and out photos doesn’t look good at all. The right photo seems to present the museums as empty, deserted places. This is not a good idea, if you want to encourage people to go there. The museums should better be presented as interesting, as places where people actually want to go.
The message should be positive, also the slogan… the subconscious doesn’t understand “negative” grammar like “if yu don’t…”, “you haven’t…”, etc.
And then, moreover, some people might feel criticized (esp. by the Italian slogan). Criticism can be a good thing somethimes in life, but it’s surely less good if you want to sell those people expensive museum tickets.

At least I hope that this advertisement didn’t cost much. Else, I fear, it would be a bit of a wasting of money…

As I write this, some budding ideas for museum advertisements start floating in my mind….
have to turn off the computer and do housework, though.

]]> By: erla http://iamnotmakingthisup.net/2109/besieged-tourism-update/comment-page-1/#comment-118 erla Fri, 28 Aug 2009 17:43:37 +0000 http://iamnotmakingthisup.net/?p=2109#comment-118 I appreciate your esteem. We'll see where we are after (or if) I reach a substantial number of posts on the subject. I myself will have made an important contribution only when I can offer some specific ideas on how to improve the situation. Pointing out flaws is the easy part. I appreciate your esteem. We’ll see where we are after (or if) I reach a substantial number of posts on the subject. I myself will have made an important contribution only when I can offer some specific ideas on how to improve the situation. Pointing out flaws is the easy part.

]]> By: Scott http://iamnotmakingthisup.net/2109/besieged-tourism-update/comment-page-1/#comment-116 Scott Fri, 28 Aug 2009 14:54:23 +0000 http://iamnotmakingthisup.net/?p=2109#comment-116 You have a campaign in the making hitting on current tourism strategy or lack thereof in your 2 recent articles. I don't know if the language is a problem, but hopefully someone is reading your blogs in the tourism office. Your passion for your city is apparent in all you write and as a world class traveler, you have the comparisons to offer in what Venice has and what it can do in today's world. You have a campaign in the making hitting on current tourism strategy or lack thereof in your 2 recent articles. I don’t know if the language is a problem, but hopefully someone is reading your blogs in the tourism office. Your passion for your city is apparent in all you write and as a world class traveler, you have the comparisons to offer in what Venice has and what it can do in today’s world.

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