Close harmony


This ad was prominently displayed last fall to publicize Vodafone, the European telephone behemoth.  Here they are helpfully informing us that they are sponsoring at least some of the restoration of the church of San Bartolomeo, just underfoot near the Rialto Bridge.

Their main message, though, is to promote their new package of special rates for calls to the people who  matter the most to you — in their shop just underfoot, etc.

Whatever you may think of them or their packages, their advertising agency is above average.

The line says:  “The most beautiful things are done in pairs (literally, ‘in two’.”

This shred of philosophy made me smile, though probably it doesn’t stand up to heavy pondering.

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  1. Yvonne says:

    That made me do an out loud smile, if you know what I mean?
    Yvonne recently posted..Corte del Fontego, Dorsoduro